I think we all know that businesses are built on relationships, but it’s easier said then done to maintain these relationships. There’s a fine line between calling someone too much and not calling up enough. It’s important to stay in contact with your customers in a way that says you appreciate them and that you are always there to help them with there needs.

When you are marketing make sure to focus 100 percent on the customer. 75 percent of a consumers buying decision is based on their emotion. So if you think there is an excuse for lack luster relationship building and maintaining you have to change your game plan! Focusing on your customer and building a loyal trust between you and them will benefit your pocket in a BIG way!

Also, you should generate some kind of individualized customer care. You want to make that personal feel important, not read them lines off of a paper that you woul read to anyone. Being aware of simple things such as interests or even important events in their industry will help give you a way in to the customer’s life. From there you will continue to let your customer that you are there for them, and not in the same exact way that you are there for another customer of yours.

Certainly in the future, loyalty marketing will not be the exception but it will become the rule. If your company doesn’t follow the rule, you risk the potential of going out of business, because your competitor will replace you with loyal marketing and care for their customers. They’ll deliver what you can’t and you don’t want that to happen.

You can read the entire article and read examples of Loyalty Marketing via Bnet : http://findarticles.com/p/articles/mi_qa3629/is_199511/ai_n8723505/?tag=content;col1

---

Back