I think we sometimes underestimate the power of creativity. Marketing is a business solution but how you derive at getting there, is where creativity should flood your brain. How can you make you and your company stands out? How can you psuh through all of the other companies that are doing exactly the same thing as you, marketing to the same prospects, and all in the same way.

This article is very interesting because it touches the base of Innovation. He describes how sometimes his company will send a lottery scratch card. Its underlying message is to get the prospect to take a chance on you!


Other ideas include calling a prospect, finding out what time they take lunch there, and then sending over a pizza with a note or message inside. As corny as some of these things might sounds, people love it, and in turn it works!

So, if you’re having trouble getting your customer on the phone, be creative and think of another way to grab someone’s attention, because just your name showing up countless times on their caller ID surely won’t do it. To make a sale, you have to want the sale. Think of some ideas that might trigger you to call someone back.

You can read the article in full via Telesales Magic: http://www.telesalesmagic.com/prospecting/telesales-innovation-you’re-a-tough-nut-to-crack/

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